What is Playte?
We are Gittit and Aviv, a couple of frustrated parents who were simply looking for a solution because their daughter wouldn’t eat…
Gittit is an entrepreneur, inventor, and developer of Playte. Aviv is a psychiatrist, a former game developer, and now develops Playte plates at night.
Today, we’re parents to three daughters and three cats.
It was born in our kitchen, out of our personal frustration during dinner times with a lively, bouncy child who couldn’t sit still. Instead of a pleasant and relaxed end-of-day gathering, we found ourselves acting as an “entertainment team” – begging, improvising, trying, getting angry…
While attempting to improve her patience and cooperation during meals, we discovered what works – playing! Yes, playing with food! Contrary to everything we (and maybe you too?) grew up believing.
That’s how we came up with the idea of turning the plate into a game.
We were surprised to find that when the plate becomes a challenging, interesting, and achievement-oriented playground – our own child enjoys sitting at the table, is willing to vary her food, and… unbelievably: eat a full meal.
Finally, a long (and dark) period of efforts around the dining table came to an end, and family meals became much more pleasant.
And then… we realized that our idea might solve a problem that bothers quite a few parents. And so Playte was born.
The combination of expertise in game development, nutrition, and mental health during the development of Playte resulted in a unique and original product. Our expert team managed to precisely balance food focus with gaming fun, creating an engaging mealtime experience.
